In 2017, the Vorarlberg state government decided to develop a location brand. The aim was to strengthen the public’s sense of community and identity and to define common values.
A project team consisting of 30 members of visionaries and experts from different areas worked out the core elements of the Marke Vorarlberg in 2018, involving the population in the process through online surveys and workshops. At a joint “creative day” in 2019, about 120 innovative minds designed a new logo or rather a corporate design. The different teams evaluated each other and selected the five finalists.
Since 2020, many partnerships have been formed, strong networks and several successful projects were launched.
Marke Vorarlberg is managed by the Vorarlberg state government, the Vorarlberg Chamber of Commerce, the Vorarlberg Chamber of Labor and the Vorarlberg Federation of Industry. It is financed by the state of Vorarlberg.
WISTO has been coordinating the Vorarlberg brand since 2019.
The three pillars of Marke Vorarlberg
Projects (extract)
- Sound@V, the new music prize for Vorarlberg
- Support for vacation care in summer 2020
- LandStadt2035
- School Kids Online and online-lessons
- Berufe Erleben Vorarlberg
- CHANCENLAND VORARLBERG and v-digital
- Code4Talents und MINT-Strategie
- Vorarlberg lässt kein Kind zurück
- Establishment of new family meeting points
- All-day summer school from 2022
- … and 34 further projects
Communication
There are many people in Vorarlberg who are already living the “chancenreichsten Lebensraum für Kinder” (“most promising place for children”). We put these people and their projects in the spotlight and want to encourage and inspire others. Of course, we also report on our own projects and interim results as well as the projects of our our partners.
Networking
Thanks to the continuous with relevant experts, our network is constantly expanding and the Marke Vorarlberg can thus act as a hub for a wide range of topics. This results in new partnerships, project ideans communication content
(c) Naturfreunde Vorarlberg | studioWälder
