A few years ago, the Vorarlberg state government decided to develop a location brand. The aim was to strengthen the publics sense of community and identity and to define common values.
A project team consisting of 30 members of unconventional thinkers, visionaries and experts from different areas worked out the core elements of the Marke Vorarlberg in 2018, involving the population in the process through online surveys and workshops. At a joint “creative day” in 2019, about 120 innovative minds designed a new logo or rather a corporate design. The different teams evaluated each other and selected the five finalists.
In the meantime, first partnerships have been formed and some projects were launched. Future suitable projects will be selected by an interdisciplinary advisory board.
Marke Vorarlberg is managed by the Vorarlberg state government, the Vorarlberg Chamber of Commerce, the Vorarlberg Chamber of Labor and the Vorarlberg Federation of Industry. It is financed by the state of Vorarlberg.
WISTO has been coordinating the Vorarlberg brand since 2019.
(c) Naturfreunde Vorarlberg | studioWälder